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Test Driving My Tag Line
“They must often change, who would be constant in happiness or wisdom.” — Confucius I’m testing my new tag line and taking it for a test drive. It’s Insight and Action for Getting Results. I’ll...
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Energized Differentiation Separates Brands from the Pack
“You were born an original. Don’t die a copy.” — John Mason In a world that’s over-crowded and over-flowing with competition, what makes some brands stand out? I’ve been trying to answer that...
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Trends for 2011
“The best way to predict the future is to create it.” – Peter Drucker One of the best ways to deal with change is to anticipate it. At the beginning of each year, I take a step back to see the forest...
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Insightful Marketing Books
“Business has only two functions – marketing and innovation.” — Milan Kundera I’ve put together a comprehensive list of marketing books that I’ve found to be insightful or useful in some way. I see...
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Pursuit, Passion, and Perils: The Story of One Young Entrepreneur
“Passion is the genesis of genius.” — Tony Robbins Editor’s note: This is a guest post from best selling author Shama Kabani on how to be a more effective entrepreneur. Shama is an award winning CEO...
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Seth Godin Quotes
This is my collection of Seth Godin quotes. They’ll make you think and ponder as you wonder around from one idea to the next. Seth’s sweet spot is marketing but his quotes easily span business,...
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How to Market Your Book
“If a man writes a book, let him set down only what he knows. I have guesses enough of my own.” – Johann Wolfgang von Goethe It’s one thing to write your book. It’s another thing to publish it. And...
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How to Rebrand a Brand
Editor’s note: This is a guest post by Al Ries on rebranding. Al knows branding and rebranding. After all, he and Jack Trout, coined the term “positioning.” Al is an author of several books,...
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Re-Imagining Your Business
If you had a business, would the ideal experience actually be? Talk about starting with the end in mind. One of the best ways to re-imagine anything, is to actually step into the experience. I was...
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StoryBranding: Creating Standout Brands Through the Power of Story
A great brand personality can be your X factor. If you work on your brand building skills, a brand can be one your greatest catalysts in work and life. You can apply brand building to you, your...
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Reinventing You: Define Your Brand, Imagine Your Future
Are you where you want to be professionally in your career, or at least on track? Don’t let your brand stop you. Today’s game is about reinventing yourself and building your brand to work for you, so...
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